Responsive web design is the process of designing and developing a website so that it responds to the size of the user’s device and displays content in an optimal way. This includes making sure the website is accessible and usable on any device, such as a laptop, desktop, tablet, or smartphone. Responsive web design is essential for optimizing user experience and ensuring a website looks great no matter what device it is being viewed on.

Responsive web design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. RWD uses a combination of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.